Cheaper AI changes more than the budget line. With model costs down 40% and no drop in quality, tasks that were once too expensive to run at scale become practical. That includes AI ad copy, campaign health scoring, and autonomous budget reallocation that checks pacing hourly instead of daily.

Most teams find out a campaign underperformed after the budget's already spent. Health scores exist to move that discovery earlier, before it actually costs anything.

Real estate inventory changes by the hour. Most campaign operations still update on a weekly cycle. That mismatch is where opportunity gets lost.

Franchisors have brand standards and co-op budgets. What most don't have is real visibility into what franchisees are actually running.

More clients usually means a plan to hire more people. That plan works, right up until it doesn't. Here's the ceiling headcount alone can't get past.

Template-driven automation solved the build problem. The next shift is a system that doesn't just execute a campaign plan, it helps make one.

Most teams already have the data. Real estate listings, dealer inventory, product catalogs. The gap isn't data; it's how fast that data becomes a live campaign.

Adding clients is easy. Adding clients without your operations quietly falling apart is the hard part. Here's where scale actually breaks first.

Every hour an account team spends rebuilding campaigns by hand is an hour it isn't spending on strategy. Here's what the manual ops tax actually costs agencies trying to grow.

Chassis' budget pacing feature allows our users to enter a budget over a specific time period at which point the system will automatically distribute the budget evenly across the number of days in the campaign. Budgets are spent precisely to the dollar and cent entered without any risk of going over. This alleviates a ton of work from users managing individual campaigns on one platform.

But what about the technological reasons so many mid- to entry-level marketing agency professionals are burning out? Campaign...

Automation on Google’s end may make it easier to craft effective digital advertising campaigns, but it does not completely take the burden off advertisers and agencies to create effective campaigns at scale.

TangoCode set out to create a plug-and-play tool to help companies scale digital campaigns — in a more efficient way than doing an entire custom development process from scratch with each client.

From summarizing emails to constructing entire presentations, generative AI is quickly becoming a staple in workers’ lives. It makes sense – the tech is more advanced than anything we’ve seen prior, it’s widely available with a very low barrier to entry, and it can save hours of work with minimal input. But are we at risk of integrating it a little too quickly into our workflows?

Google has always been an innovator when it comes to AI – largely because they were one of the few outfits with the money and the data to do so. But now with ChatGPT and a whole host of alternative generative AI models on the market, Google has been put on the defensive.

From evolving customer journeys to advances in the latest tech, here are the five key takeaways from NADA 2023

Software can help marketers serving auto agencies scale their expertise and reduce time spent on repetitive tasks so that they can more effectively serve their clients and devise creative solutions to tough challenges

In a high-tech industry like digital advertising, there is no reason campaign managers should be spending most of their time on campaign optimization, which software can streamline.

Facebook has spent years cementing its position atop the advertising world, and its sales depend almost entirely on mobile ads, so they're going to make every effort to right the ship.

Automation seems to have a bit of an image problem in the world of business. Often times it’s seen just as a way to cut head count...

Few industries require marketing agencies to be as nimble as real estate. In some markets, apartments move in a matter of hours, forcing marketers to quickly adapt campaigns and remain abreast of market trends. 

Apple has made several calculated moves in the past year to disrupt the digital advertising space. Should Google and Facebook be worried about their position? And what does this mean for agencies?

It's great that Google and Facebook keep evolving their ad products, but how can agencies ever expect to stay on top of near constant updates?

Marketing, much like the entirety of the media landscape, is a competition for views and clicks. Of the types of media, over the past several...

Meta recently announced the roll out of new tools in their ad automation suite, Meta Advantage. The biggest upgrade comes in the form of their Advantage+ shopping campaigns, which will automate part of the campaign set-up process for e-commerce and retail advertisers. 

As a possible recession looms and budgets tighten, marketers and agencies need to maximize the value of ad spend and labor. With the pressure on, marketers looking for automated tech solutions to help them do more with less will find no shortage of intelligent software promising an easy way to off-load repetitive tasks, free up time for creativity, and boost ROI.

Marketers are relying now more than ever on ad giants such as Google and Facebook to deliver...

New privacy regulations from China to California and anti-tracking changes by gatekeepers like Google and Apple have ...

Google’s annual Marketing Live conference did not just update marketers on the latest moves by the digital advertising giant. It also prov...

We built Chassis as a solution to the problems digital marketers face when trying to scale in a lean, cost-effective way...

Companies are constantly faced with the dilemma of buying versus building. Custom solutions ensure that the product is tailor fit ...