Seamless Integrations
Chassis easily plugs into any existing tech stack, allowing you to automate ads without interrupting your workflow or forcing you to make compromises with your current applications and tools.
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Integration Challenges
Multi-outlet organizations and agencies face a significant challenge in managing their operations. Most multi-outlet organizations typically employ a variety of integrated Enterprise Resource Planning (ERP) platforms, data analytics tools, and legacy applications to streamline their business processes.
Agencies, while sometimes not quite as complex, face similar issues as they try to integrate disparate tools across their client bases. Managing marketing campaigns across multiple clients often involves the use of multiple applications and platforms.
In both cases, the integration of these systems, especially with marketing programs, often presents a complex and resource-intensive puzzle. This diversity in technology often leads to a fragmented approach to marketing, where integration between different platforms can be a resource-intensive and complex task.
Chassis's API-first Platform
Chassis was designed to address these integration issues. As an API-first platform, it’s designed to integrate with the full range of legacy applications and ERP platforms used by multi-outlet organizations and agencies to manage multi-outlet and multi-client marketing programs.
Key features of Chassis's integration module include:
1. Pre-Built Integrations: Chassis boasts pre-built integrations with a wide range of CRM, marketing, and analytics platforms. This allows organizations or agencies to easily incorporate the Chassis engine into their existing tech stacks, facilitating smoother operations.
2. Ongoing Updates of External APIs: Chassis has continuous updates of all popular advertising platforms.
3. Flexible API Use: With Chassis APIs, organizations have the freedom to utilize their internal resources for integrations or collaborate with Chassis Custom teams. This flexibility ensures that each organization can adapt the platform to its unique needs and available resources.
4. Business Rules Tools: Chassis business rules engine makes it straightforward to map existing business rules governing aspects of an enterprise’s process like access to promotions, brand and regulatory compliance, and alignment with other operational requirements
Conclusion
Chassis’s API-first approach makes it easy for enterprises and agencies integrate marketing automation technology into their legacy and ERP systems.
By offering a solution that simplifies the integration process, Chassis makes the transition to scaled digital marketing more manageable, paving the way for more efficient and effective marketing strategies in multi-outlet organizations.
