But what about the technological reasons so many mid- to entry-level marketing agency professionals are burning out? Campaign...

Automation on Google’s end may make it easier to craft effective digital advertising campaigns, but it does not completely take the burden off advertisers and agencies to create effective campaigns at scale.

TangoCode set out to create a plug-and-play tool to help companies scale digital campaigns — in a more efficient way than doing an entire custom development process from scratch with each client.

From summarizing emails to constructing entire presentations, generative AI is quickly becoming a staple in workers’ lives. It makes sense – the tech is more advanced than anything we’ve seen prior, it’s widely available with a very low barrier to entry, and it can save hours of work with minimal input. But are we at risk of integrating it a little too quickly into our workflows?

Google has always been an innovator when it comes to AI – largely because they were one of the few outfits with the money and the data to do so. But now with ChatGPT and a whole host of alternative generative AI models on the market, Google has been put on the defensive.

From evolving customer journeys to advances in the latest tech, here are the five key takeaways from NADA 2023

Software can help marketers serving auto agencies scale their expertise and reduce time spent on repetitive tasks so that they can more effectively serve their clients and devise creative solutions to tough challenges

In a high-tech industry like digital advertising, there is no reason campaign managers should be spending most of their time on campaign optimization, which software can streamline.

Facebook has spent years cementing its position atop the advertising world, and its sales depend almost entirely on mobile ads, so they're going to make every effort to right the ship.

Automation seems to have a bit of an image problem in the world of business. Often times it’s seen just as a way to cut head count...

Few industries require marketing agencies to be as nimble as real estate. In some markets, apartments move in a matter of hours, forcing marketers to quickly adapt campaigns and remain abreast of market trends. 

Apple has made several calculated moves in the past year to disrupt the digital advertising space. Should Google and Facebook be worried about their position? And what does this mean for agencies?

It's great that Google and Facebook keep evolving their ad products, but how can agencies ever expect to stay on top of near constant updates?

Marketing, much like the entirety of the media landscape, is a competition for views and clicks. Of the types of media, over the past several...

Meta recently announced the roll out of new tools in their ad automation suite, Meta Advantage. The biggest upgrade comes in the form of their Advantage+ shopping campaigns, which will automate part of the campaign set-up process for e-commerce and retail advertisers. 

As a possible recession looms and budgets tighten, marketers and agencies need to maximize the value of ad spend and labor. With the pressure on, marketers looking for automated tech solutions to help them do more with less will find no shortage of intelligent software promising an easy way to off-load repetitive tasks, free up time for creativity, and boost ROI.

Marketers are relying now more than ever on ad giants such as Google and Facebook to deliver...

New privacy regulations from China to California and anti-tracking changes by gatekeepers like Google and Apple have ...

Google’s annual Marketing Live conference did not just update marketers on the latest moves by the digital advertising giant. It also prov...

We built Chassis as a solution to the problems digital marketers face when trying to scale in a lean, cost-effective way...

Companies are constantly faced with the dilemma of buying versus building. Custom solutions ensure that the product is tailor fit ...