Insights

Check out our latest insights!

Chassis Selected as Amazon Ads Partner

Chassis has been selected to remove the barrier to entry to Amazon Ads for everyday advertisers. Our pilot will enable marketers to efficiently and effectively utilize Amazon's vast network to reach new buyers.

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How Chassis Automates and Optimizes Budgets

Chassis' budget pacing feature allows our users to enter a budget over a specific time period at which point the system will automatically distribute the budget evenly across the number of days in the campaign. Budgets are spent precisely to the dollar and cent entered without any risk of going over. This alleviates a ton of work from users managing individual campaigns on one platform.

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Marketing Agency Burnout is About Tech, Not Just Culture

But what about the technological reasons so many mid- to entry-level marketing agency professionals are burning out? Campaign...

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How Advertisers Can Take Advantage of Google’s Performance Max Campaigns

Automation on Google’s end may make it easier to craft effective digital advertising campaigns, but it does not completely take the burden off advertisers and agencies to create effective campaigns at scale.

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Chassis Founded to Streamline Google and Facebook Marketing at Scale

TangoCode set out to create a plug-and-play tool to help companies scale digital campaigns — in a more efficient way than doing an entire custom development process from scratch with each client.

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Is Our Adoption of Generative AI in the Workplace Moving Too Fast?

From summarizing emails to constructing entire presentations, generative AI is quickly becoming a staple in workers’ lives. It makes sense – the tech is more advanced than anything we’ve seen prior, it’s widely available with a very low barrier to entry, and it can save hours of work with minimal input. But are we at risk of integrating it a little too quickly into our workflows?

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How Google Plans to Help Digital Marketers Navigate the Age of the AI Boom

Google has always been an innovator when it comes to AI – largely because they were one of the few outfits with the money and the data to do so. But now with ChatGPT and a whole host of alternative generative AI models on the market, Google has been put on the defensive.

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The 5 Biggest Takeaways from NADA 2023

From evolving customer journeys to advances in the latest tech, here are the five key takeaways from NADA 2023

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How Automation Can Help Automotive Ad Agencies Overcome 3 Big Challenges

Software can help marketers serving auto agencies scale their expertise and reduce time spent on repetitive tasks so that they can more effectively serve their clients and devise creative solutions to tough challenges

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How Automation Helps Marketers Grow Their Competitive Edge

In a high-tech industry like digital advertising, there is no reason campaign managers should be spending most of their time on campaign optimization, which software can streamline.

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Meta Bulks up Advertisement Features Amid Company Woes

Facebook has spent years cementing its position atop the advertising world, and its sales depend almost entirely on mobile ads, so they're going to make every effort to right the ship.

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Why Automation? Why Now?

Automation seems to have a bit of an image problem in the world of business. Often times it’s seen just as a way to cut head count...

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How Automation Can Help Real Estate Marketing Agencies

Few industries require marketing agencies to be as nimble as real estate. In some markets, apartments move in a matter of hours, forcing marketers to quickly adapt campaigns and remain abreast of market trends. 

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Is Apple the Biggest Threat to the Advertising Duopoly?

Apple has made several calculated moves in the past year to disrupt the digital advertising space. Should Google and Facebook be worried about their position? And what does this mean for agencies?

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Google and Facebook Keep Evolving. How Do Marketers Keep Up?

It's great that Google and Facebook keep evolving their ad products, but how can agencies ever expect to stay on top of near constant updates?

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How Advertisers Can Start to Scale Video

Marketing, much like the entirety of the media landscape, is a competition for views and clicks. Of the types of media, over the past several...

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Meta's 'New' Automation Suite: What Advertisers Need to Know

Meta recently announced the roll out of new tools in their ad automation suite, Meta Advantage. The biggest upgrade comes in the form of their Advantage+ shopping campaigns, which will automate part of the campaign set-up process for e-commerce and retail advertisers. 

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Why Ad Automation Tools Aren’t Working and How to Fix It

As a possible recession looms and budgets tighten, marketers and agencies need to maximize the value of ad spend and labor. With the pressure on, marketers looking for automated tech solutions to help them do more with less will find no shortage of intelligent software promising an easy way to off-load repetitive tasks, free up time for creativity, and boost ROI.

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Agencies Are Losing Money by Spending Too Much Time on Campaigns

Marketers are relying now more than ever on ad giants such as Google and Facebook to deliver...

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How Agencies Can Help Advertisers Navigate Higher Privacy Standards

New privacy regulations from China to California and anti-tracking changes by gatekeepers like Google and Apple have ...

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3 Takeaways for Advertisers from Google Marketing Live

Google’s annual Marketing Live conference did not just update marketers on the latest moves by the digital advertising giant. It also prov...

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Why Chassis Focuses On Serving Vertically Organized Agencies

We built Chassis as a solution to the problems digital marketers face when trying to scale in a lean, cost-effective way...

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Customizable Platforms: Where Buying Meets Building

Companies are constantly faced with the dilemma of buying versus building. Custom solutions ensure that the product is tailor fit ...

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