One Size Does Not Fit All

For enterprise and agency marketers the variability of interface requirements across their organizations is an ongoing challenge. Enterprises and agencies are not monolithic; they have diverse needs based on their structure and the sophistication level of their users.

Multi-outlet enterprises often require robust, feature-rich interfaces for their internal marketing teams while needing simpler, self-serve options for franchisees, dealers, or agents.

Similarly, agencies need to balance the provision of detailed campaign interfaces for expert teams with more straightforward versions for lower-level account management, aiming to reduce costs and dependencies on specialists.

Unfortunately, the prevalent one-size-fits-all model in digital campaign platforms falls short in catering to these varied requirements, often making a perfect fit challenging, if not impossible.

Chassis's Configurable Interface Model

To address these complexities, Chassis was designed to allow enterprises and agencies the freedom to adjust the complexity of interfaces according to varying skill levels and access requirements.

This flexibility is achieved through the following means:
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1. Customizable Campaign Interfaces: Chassis enables the creation and configuration of campaign interfaces tailored to the specific needs of internal teams and external partners. This customization can be undertaken by the Chassis Custom team or by an organization's internal resources using Chassis's APIs.

2. Integration with Chassis Platform: The interfaces are seamlessly integrated with the Chassis platform's business rules and template engines. This integration facilitates the development of centralized campaigns that can be accessed by both internal teams and external partners.

3. Multiple Access Levels: Chassis offers global campaign creation tools for marketing teams to use themselves or provide to external partners. Organizations can create more sophisticated internal tools and simpler self-service interfaces for franchisees, agents, and dealer networks. Agencies can create multiple interfaces providing pre-compiled campaigns created by digital leads to junior staff through simple self-service tools.

4. Template and Business Rules Tools: Chassis proprietary template ad business rules tools allow multi-outlet organizations to control access to build high volume campaigns and give specified users the ability to modify promotional content at the field level.

Conclusion

Chassis stands out by providing adaptable interfaces that meet the unique needs of multi-outlet organizations and agencies. It offers unparalleled flexibility in controlling interface complexity and access rights, fitting a wide range of organizational models.

This adaptability ensures that organizations can efficiently manage their digital campaigns, catering to both their internal and external audiences’ specific needs.