Summary
Plein Air utilized Chassis to manage campaigns for multi-location fast food franchise brands across different food and restaurant sectors. Due to the continuous expansion of these franchise brands and frequent seasonal changes to their promotional menus, they required a solution that would enhance team efficiency, facilitate rapid campaign creation, and reduce onboarding time for franchise brands, ensuring they could maintain a high standard of service.
High Level Features:
Challenge
Plein Air, an agency focused exclusively on multi-location franchise brands, sought to expand its operations without adding extra overhead or impacting profit margins. The time needed to launch campaigns across multiple locations and platforms at short notice was becoming unsustainable and significantly draining both time and resources. Like most agencies, Plein Air was already working with limited margins and high client demands for rapid campaign deployment.
As the business grew rapidly, the challenges of scaling only worsened, leading to longer lead times for setting up new campaigns and onboarding clients.
Actions
Plein Air took advantage of Chassis' integrated platform, which includes a unified campaign builder with bulk capabilities, to greatly reduce the time required to launch campaigns and decrease the overhead associated with campaign development and management.
Results
Chassis transformed how Plein Air manages both new and existing campaigns. By cutting campaign setup and management time by approximately 90%, Chassis allowed Plein Air to onboard 25 new franchise brands without needing to proportionally increase their team size.
Technologies:
