Digital Marketing Scalable Automation

Turnkey was already using some other platforms that had the following limitations and shortfalls:

• Performance degradation occurred after onboarding: long load times (up to 8 minutes per account).
• This inefficiency multiplied across dozens of accounts, creating a significant time sink.
• The vendor promised fixes, but timelines were uncertain, prompting the need for a contingency plan.
• A surge in campaign volume highlighted the time burden of building campaigns manually using static templates.
• Despite having a record number of campaign builds, the team accrued 84 late tasks—an operational red flag.
• Time lost to repetitive, manual work undermined performance and delivery timelines.

Chassis made it easier and offered time savings and scalability through automated campaign build-outs, especially in reducing the time to launch and manage campaigns at scale. The ability to apply templates across verticals (e.g., automotive, power sports, non-auto clients) without starting from scratch was highly attractive. The customization within Chassis templates allowed dynamic, customizable templates—e.g., removing fixed model years from keywords and ad copy, which had proven to have no performance benefit, while Chassis’s tag system and parent-child hierarchy flexibility aligned with their goal of simplifying campaign logic. Chassis supported API-driven integrations, including with tools like Salesforce, that also offered the opportunity to reduce duplicative data entry and ensure smoother client onboarding.

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Chassis’s ability to update live campaigns via templated impacts (instead of rebuilding from scratch) was a game-changer for efficiency and agility, given the frequent campaign strategy pivots (e.g., shifting from intent-based design to location-focused targeting).

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Turnkey still managed monthly manual ad updates, particularly for specialists, whereas Chassis templates and ad customizers helped streamline or automate this repetitive work. 

The key ways Chassis helped were: 

• Regain time lost to inefficient tools
• Eliminate bottlenecks in campaign creation and maintenance
• Enable their team to move faster with fewer errors
• And finally, reduce operational stress from scale-related inefficiencies.
• Chassis’s customizable and API-integrated solution aligned well with their strategic and operational priorities, making it a strong candidate for adoption.