Summary
POD Marketing implemented Chassis to run low budget industry specific vertical markets for SMBs like Dentistry, Optometry, Beauty & Spas, and Senior Living. Given the low budgets they needed a solution that would increase efficiency of their teams to get a high output of campaign creation and shrink the overall onboarding period for these SMBs to stay competitive.
High Level Features:
Challenge
POD Marketing, an agency operating four verticalized brands in the eye care, dentistry, aesthetics, and senior living spaces, was looking for ways to scale their business in each segment without incurring additional overhead costs or impacting margins.
The time it took them to launch campaigns across their verticals was a big drain on both their time and money as they, like most agencies, were already operating on thin margins and high client expectations from order to launch.
This issue of scale only compounded as the business grew, which led to increasingly inefficient lead times for new campaign setup and new client onboarding.
Actions
POD Marketing leveraged Chassis' core platform equipped with a unified campaign builder with bulk build out capabilities to drastically decrease the overhead of campaign development and management.
Results
Chassis has overhauled the way in which POD processes new and existing campaigns. By reducing the time it takes to set up and manage campaigns by ~90%, Chassis has enabled POD Marketing to utilize a single manager to operate every campaign across their four brands.
Technologies:
