Summary
Higher Visibility utilized Chassis to manage campaigns for multi-location franchise brands across various retail and fast-food restaurant markets. With the continuous expansion of these franchise brands and the frequent updates to their seasonal promotional offerings and menus, they needed a solution that would improve team efficiency, streamline the campaign creation process, and shorten the onboarding period for franchise brands to maintain a high level of service quality.
High Level Features:
Challenge
Higher Visibility, an agency specializing in multi-location franchise brands, was looking to scale their business without increasing overhead costs or affecting profit margins. The time required to launch campaigns quickly across multiple locations and platforms was becoming unsustainable and was a major drain on both time and resources. Like many agencies, Higher Visibility was already operating under tight margins and faced high client expectations for quick campaign rollouts.
As their business grew rapidly, the challenges of scaling became more significant, resulting in longer lead times for new campaign setups and client onboarding.
Actions
Higher Visibility leveraged Chassis' comprehensive platform, which includes a unified campaign builder with bulk capabilities, to significantly reduce the time needed for campaign launches and minimize the overhead associated with campaign development and management.
Results
Chassis transformed how Higher Visibility handles both new and existing campaigns. By cutting the time required to set up and manage campaigns by around 90%, Chassis enabled Higher Visibility to onboard 20 new franchise brands without needing to expand their team size proportionally.
Technologies:
